"Considering the current environment, we must also bulk sms service face the decision of CFIUS (Committee on Foreign Investment in the United States) and the executive order of the US President, and at the same time do not give up exploring any possibility." On August 3, Zhang Yiming issued an internal letter in response to The back-and-forth turmoil that TikTok has faced in recent days. But odds are odds. Even if everything is ready, there are still a bulk sms service few happy and a few sad. The second is in the way of going overseas: TikTok has chosen a shortcut very wisely - wholly-owned But these are all external factors. The most fundamental reason is that Wechat, which was the first to set out, did not have a deep understanding of overseas markets and did little to adjust localization: for example,
WeChat at the time did not support users to bulk sms service share pictures on Twitter. , which greatly reduces the convenience of the user experience in North America; another example is that the emoticon package that is popular in China has not been well localized and optimized, and lacks local elements such as American football and Brazilian carnival; if the bulk sms service software is not easy to use, Users will of course vote you out with their feet. In this regard, TikTok's performance is remarkable. Knowing that "overseas markets are not one market, but multiple scattered markets", TikTok has adopted "localized operations" with local characteristics in each market, from personalized recommendations, to inviting stars such as Justin Bieber to settle in, and then
When it comes to incubating local Internet bulk sms service celebrities, big moves are frequent, and foreign users are circled. Although Ma Huateng expressed his high hopes for WeChat in 2013, "If you can go international in this life, in terms of Tencent, at present, I only see WeChat as a product." According to the data from the survey agency eMarketer last year, WeChat currently has 100 million overseas users, mainly overseas Chinese and Chinese relatives bulk sms service abroad. On the contrary, it is the rising star TikTok. According to the latest data from Sensor Tower: TikTok is the most downloaded application in the world in the first half of the year, reaching 626 million times, with a total download volume exceeding 2 billion times. Its revenue ranks third among non-game applications. In the first half of the year, the global gold absorption totaled 421 million US dollars.