About the video account I shared before: the social recommendation algorithm of the video account and 6 methods for the video account to drain the private domain.
Today, I will talk about it again. If you also make a video account, why do you need a public account at the same time and must.
So why do you have to have a public account when you make a video account?
Before we start, let's first look at how the video account and the official account are linked. What is the specific form of expression?
I believe you must have noticed that many video accounts have a copy below the text or geographic location information (blue font before full-screen mode). This is actually an extension link of the official account. After clicking, it will jump directly to the official account. The corresponding article details page.
The short video account overlay extension link (currently it must be a public account link) is also the biggest feature of the video account different from other short video platforms (for the time being).
OK, serve sauerkraut.
Let me briefly summarize three reasons, and let me explain them one by one.
Reason 1: Necessary Content Expansion
This is easier to understand, more direct, and easy to understand.
Lin Yutang once said: Talk like a girl's skirt, the shorter the better.
On the one hand, we make video accounts or other short video content, and we pursue shortness. I can finish speaking in 10 seconds, and I will never speak in 15 seconds. I can speak in 20 seconds, I will never speak in 30 seconds.
But most of us can't actually do it (including me), a minute of video content, a lot of words have not yet come to speak, the time is up.
So we can just use the extended article of the official account to continue to talk about some extended content that is too late to talk about in the video content, but you want to share with you in depth.
On the other hand, imagine this scenario:
After watching the video, we mentally recognize this video, but if you want to continue to understand the whole picture or follow-up, then you must country email list click on the link to carefully read this long article related to the theme of the video;
Or you are mainly doing localized traffic, doing marketing activities, and in your video, the copy below guides users to click on the link to learn more about the event details, etc., and users will click if they are interested;
This is also a huge benefit to local stores or businesses. By combining the online traffic with the video account, it can also bring offline traffic, and it is also local accurate traffic. As long as you arrive at the store, you will be able to complete the transaction conversion with a high probability.